Illusions and effective messaging
Posted by Joe M. Turner | TurnerMagic.com on May 5, 2010
If you’ve followed my work at all then you know that one of the key points I build my business on is this: magic and illusion are effective at increasing attention and retention of messages, commercial or otherwise.
This video from KLM shows an effective use of illusion to generate interest. Look at the reactions, then call me to discuss how we can put this kind of creativity to work for you and your message – at your next trade show, product launch, or other event.