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Atlanta Magician – Mentalist – Speaker Joe M. Turner | News and Comments from the Chief Impossibility Officer

Archive for November, 2011

Nailing the Punchline

Posted by Joe M. Turner | on November 30, 2011

Opportunity knocked again one recent Sunday afternoon. Well, actually it called my cell.

Atlanta Mentalist and Magician Joe M. Turner at the Punchline

Atlanta Mentalist and Magician Joe M. Turner taking a bow at the Punchline Comedy Club.

My family had already left for Tennessee to visit family and enjoy Thanksgiving. I had stayed behind due to plans on Monday evening, with a flight out set for Tuesday morning.

Sunday afternoon, then, found me home alone with no real plans, until my phone rang.

“Joe, I’m glad I caught you!” said my friend Christian. “Are you working tonight?”

“No – why?”

“Well, I’ve got a situation…”

Christian is a local comedy magician who was scheduled to play Atlanta’s Punchline Comedy Club that evening. Due to some miscommunication between himself and the club manager, each thought the other had booked the rest of the talent for the evening’s show. That is, they had a headliner but no emcee and no feature act. Would I be interested in taking one of those spots? The emcee spot runs about ten minutes, then you introduce the other acts. The feature spot is a 25-minute spot, then you’re done for the evening.

I had never worked a comedy club before. Sure, I use humor in my act, but I don’t bill myself as a “comedy magician.” My friend assured me that I would be great and that the crowd that night was expecting strong magic.

Back in April I wrote about the importance of being willing to jump into unexpected opportunities. I thought about that post as I considered this offer for a few seconds.

“If I can do the feature spot, I’m in.”

“Done. See you at the club.”

Next thing I know, I’m headed into town to work the Punchline.

Punchline LogoOn the way, I considered how I would start. I had a routine that I knew would fit comfortably into the time slot. I knew the effects would work well together, involve the audience, and generate some laughs from their intrinsic humor. My main concern was precisely how to open for an audience largely primed for stand-up comedy.

I decided to take part of a humorous speech I had written for another performance and adapt it to this new venue. Basically, I set out to establish that I was on the show for contrast, to make the funny acts seem funnier. However, in positioning myself that way, I was also getting some laughs. The combination worked well, and I had the audience laughing at my ‘predicament’ before I even started the magic.

As it turns out, I had a great time. Excellent comments after the show, including “You were our favorite” from a couple who didn’t know any of the performers, and “You changed our whole outlook on magic” from another couple who had actually come to see the headliner and didn’t expect to see other performers.

Punchline Stage

The stage of Atlanta's longtime comedy landmark, The Punchline Comedy Club.

Some of my takeaways from the experience:

  • Take advantage of unexpected opportunities to grow.

    I could have stayed home and told myself, “That’s not my venue.” Instead, I now have a new venue. Are your skills or services applicable to a market you haven’t explored?

  • Think about your opening.

    Find a way to position yourself for success by turning your presumed weaknesses into strengths. They’re not bugs – they’re features! Is there something about what you offer – or about what you don’t offer – that you can use as a point of contrast to others in your field?

  • Nail the punch line.

    In comedy, you won’t be successful if you don’t nail your punch line. All the build up requires that you deliver the goods at the end. How do your clients know when it’s time to laugh and applaud? Are you nailing your punch line?

Here we are at the end of 2011, a year that has been both amazingly challenging and amazingly fruitful. You have just enough time left to nail your punch line.

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Credibility Counts – Interview on Georgia Business Directory Network

Posted by Joe M. Turner | on November 14, 2011


Anyone can claim anything. How are you evaluating the credibility of those who offer to provide services to your organization?

A few months ago, speaker and consultant Diane Bogino asked me to appear on her video magazine, Business Notes, on Georgia Business Directory Network TV. That interview appears at the end of this article.

Diane’s company, Performance Strategies, helps other companies align job descriptions so that they really are achieving their strategic objectives. She also helps consultants as they work with their own clients, providing them with a range of diagnostic assessments and expertise in analyzing an interpreting the results. Her business experiences both in corporate human resources and in small business give her a rich spectrum of real-world experiences to call upon when providing her services.

One of the things we talked about was the importance of credibility in speakers and yes, even in entertainers. Whether proposing a keynote address, an after-dinner show, or any other kind of appearance, I’m only too well aware of one unmistakable fact: Anyone can claim anything.

I regularly get calls from clients who either minimized potential concerns about credibility or ignored them altogether when selecting an entertainer for their organization. Basing their decision solely on a web site, a studio photograph, or worst of all, a low price, they engaged a speaker or performer who promised an experience that they simply weren’t prepared to deliver.

  • Success speakers whose only notable success is to book themselves as a “success speaker.”
  • Team-building leaders or experts who have never built a real business team.
  • Small-business coaches who have never built a real operating business.
  • “Life coaches” whose own lives are in questionable shape.
  • Entertainers who misrepresent their credits, awards, or endorsements.

I’ve written before about the high price of cheap entertainment. There is also a high price to be paid for ignoring the need for involving a credible entertainment professional.

I was recently made aware of a business event that featured a show by another performer. Promotion was hot and heavy and set exceptionally high expectations for the event. These were claims that simply couldn’t be backed up by a performer of such limited experience. When the reviews came in the attendees took both the performer and the organizer to the proverbial woodshed. That organizer’s credibility has suffered a major blow in public perception because he let his event hinge on the skill of a performer who wasn’t really equipped to deliver.

Incredible performers create incredible experiences – and that is true in both the good and bad senses of the word!

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