Posted by Joe M. Turner | TurnerMagic.com on November 14, 2011
Anyone can claim anything. How are you evaluating the credibility of those who offer to provide services to your organization?
A few months ago, speaker and consultant Diane Bogino asked me to appear on her video magazine, Business Notes, on Georgia Business Directory Network TV. That interview appears at the end of this article.
Diane’s company, Performance Strategies, helps other companies align job descriptions so that they really are achieving their strategic objectives. She also helps consultants as they work with their own clients, providing them with a range of diagnostic assessments and expertise in analyzing an interpreting the results. Her business experiences both in corporate human resources and in small business give her a rich spectrum of real-world experiences to call upon when providing her services.
One of the things we talked about was the importance of credibility in speakers and yes, even in entertainers. Whether proposing a keynote address, an after-dinner show, or any other kind of appearance, I’m only too well aware of one unmistakable fact: Anyone can claim anything.
I regularly get calls from clients who either minimized potential concerns about credibility or ignored them altogether when selecting an entertainer for their organization. Basing their decision solely on a web site, a studio photograph, or worst of all, a low price, they engaged a speaker or performer who promised an experience that they simply weren’t prepared to deliver.
Success speakers whose only notable success is to book themselves as a “success speaker.”
Team-building leaders or experts who have never built a real business team.
Small-business coaches who have never built a real operating business.
“Life coaches” whose own lives are in questionable shape.
Entertainers who misrepresent their credits, awards, or endorsements.
I was recently made aware of a business event that featured a show by another performer. Promotion was hot and heavy and set exceptionally high expectations for the event. These were claims that simply couldn’t be backed up by a performer of such limited experience. When the reviews came in the attendees took both the performer and the organizer to the proverbial woodshed. That organizer’s credibility has suffered a major blow in public perception because he let his event hinge on the skill of a performer who wasn’t really equipped to deliver.
Incredible performers create incredible experiences – and that is true in both the good and bad senses of the word!
Georgia’s own CIO will be in Powder Springs on Tuesday.
No, Joe M. Turner isn’t a chief investment officer—he’s the Chief Impossibility Officer.
A speaker, mentalist and “sleight-of-hand expert,” Turner owns his own business, Turner Magic Entertainment. He’ll be talking at the Powder Springs Business Association’s monthly luncheon mainly about successful ways to market small businesses.
When thinking of someone who can deliver speeches on marketing, Joe M. Turner admits that magicians don’t typically pop up in people’s minds.
But Turner, a speaker, entertainer and owner of Turner Magic Entertainment, is invited by organizations from all over to speak on the topic. Turner spoke for the third time at a Powder Springs Business Association monthly luncheon on Tuesday.
Using entertainment as an attention grabber, Turner applies modern marketing and small business strategies to his craft.
Posted by Joe M. Turner | TurnerMagic.com on November 1, 2010
Atlanta magician and mentalist Joe M. Turner performs and teaches some mathematical magic at Compton Elementary School in celebration of National Magic Week 2010.
Harry Houdini, perhaps America’s most celebrated magician, died on October 31, 1926. Soon thereafter, members of the Society of American Magicians (SAM) began commemorating his memory with a celebration of the art of magic. Over the years these celebrations and performances took on a volunteer aspect, with performers offering free programs for schools and charitable organizations. The overall effort eventually became recognized officially as National Magic Week, which is observed the last seven days of October each year.
As part of the promotion of National Magic Week 2010, I presented two magic-enhanced reading presentations at Compton Elementary School in Cobb County, Georgia. I read and performed in Ms. Haskins’ and Ms. Morgan’s classes; as it happens, Ms. Haskins was a classmate of mine way back in grade school and high school in Brandon, Mississippi! Liz Murphy, the principal of the school, saw me speak at a business luncheon earlier this year and asked me to be part of the Compton “Day of Hope” program, in which community leaders come to school to read to and interact with the students. Little did she know that Ms. Haskins had connected with me via Facebook and had already arranged for me to be present! The day went off wonderfully, and if you click on the photo at right, you can visit the school’s web site to find out more.
Last week I also appeared CBS Atlanta‘s program Better Mornings Atlanta, where I performed for both a broadcast spot and a web extra. In both segments, I interacted with host Brandon Rudat. In my last few appearances on this show, I have had the opportunity to appear with all the hosts, and now I really look forward to appearances there. You can view the clips – both the broadcast and the web extra segments – below.
Posted by Joe M. Turner | TurnerMagic.com on July 4, 2010
Last week I performed in the opening night gala show for the Society of American Magicians (SAM) National Convention in Atlanta. As part of the promotion of the show, the national PR coordinator for the SAM, George Schindler, asked me to make some media appearances. I ended up doing two spots for CBS Atlanta’s program Better Mornings Atlanta – a broadcast spot (above) and a web extra (below). Both segments were performed with host Jennifer Valdez.
Posted by Joe M. Turner | TurnerMagic.com on June 4, 2010
Atlanta corporate magician and keynote speaker Joe M. Turner appeared on WATC-57’s Atlanta Live on April 9, 2010. This is the second segment of the appearance and includes two routines performed on a stage in the studio: some classic rope magic, plus a baseball-themed cup and ball routine interacting with host Tonya Lee.
Corporate magician, mentalist and keynote speaker Joe M. Turner is your event’s “Chief Impossibility Officer.” Follow him online!
Posted by Joe M. Turner | TurnerMagic.com on November 23, 2009
Last Thursday I appeared on CBS Atlanta News at 11 as part of a story related to the CBS series “The Mentalist.” The idea for the tie-in was to seek out people in Atlanta who shared one or more similar skills with Patrick Jane, the protagonist on the series.
Atlanta Mentalist and Magician Joe M. Turner on CBS Atlanta News
From an interview that lasted 75 minutes and involved several different demonstrations, the final report included only a couple of quotes and a couple of nice visuals. I was introduced during the first part of the segment as a performer specializing in using unusual mental techniques to create psychological effects to surprise and entertain audiences. (There are clips of me performing some word tests and psychokinetically bending a borrowed quarter.) The story then took a turn toward criminal profiling, matching the application of mental techniques represented in the television series. Keith Howard, a certified criminal profiler, was the subject of this portion of the story.
During much of the unaired portion of my lengthy interview, I covered many of the same content points that Howard mentioned, describing the search for non-verbal inconsistencies under some amount of tension as a “tell” — even in an entertainment context.
You can watch the full video report here and read the text here.
As it happened, my short interview and performance clips were used as the basis for all the teasers. I have uploaded a video compilation of the teasers and my portion of the report which you can view here.
(Thanks to Rick Silver, Joseph Daniels, and Max Maven, each of whom contributed to the success of this appearance!)